News at the Swan

The Swan Halloween Party

the swan halloween

Hop on your broomsticks and hold onto your wands!

Taking place over the school mid-term break, The Swan will be transformed into a spooky party for all ages on Tuesday 30th and Wednesday 31st of October from 2pm-4pm. All are welcome to attend this free two-day party!

Trick or treat? How about both!

The Swan Halloween Party presents magician Jamie Skelton (as seen on Ireland’s Got Talent) and Sillybilly Events’ Mad Scientist to ooh, ahh and wow all of the family this Halloween. Tonnes of tricks from the entertainers and plenty of treats from the fantastic range of stores in The Swan with promotions, deals and offers exclusive to this Halloween event (see below).

As if The Swan wasn’t magical enough, Omniplex Rathmines are getting the party started early with a special screening of the 90’s Halloween classic Hocus Pocus at 12pm. Tickets are not available to general public but family passes can be won on local Dublin radio stations in the weeks leading up to the party, from stores in The Swan and on The Swan’s Facebook Page.

Get the scariest look with free face painting for young and old. Be stunned by magic tricks and amazed by interactive science shows for children. Get spooked at Dubray Books’ Halloween story time or see how a professional pumpkin carver works their magic at Fallon & Byrne.

A monster mash of Halloween fun; there is something for every ghost and ghoul at The Swan Rathmines this Halloween. Entrance is free to our party so make sure you and your little monsters arrive early to grab your spot for the shows!

Special two-day only promotions:

Benefit Costmetics– 10% off product | Trick or treat offer with every purchase

Bow & Pearl – Pop in for some spooky treats!

Dubray Books – Children’s spooky storytime at 2:00pm and 3:00pm

Dowling’s Butchers – Win a “7 Days Dinner” worth €29.99! See in store for details

Fallon & Byrne – Pumpkin carving shows at 2:00pm and 3:00pm (Wed 31 Oct)

Greenwich Village – Special Halloween discount rail | €50 voucher raffle!

Image Express – 10% off phone repairs & accessories | Halloween photo mug for €10

Kylemore – Free pancakes to first 50 kids at 3:00pm!

Life Pharmacy – Discounts on skincare, vitamins & minerals | 20% off photo printing | New Vichy range launch with in-store skin analyser machine (31 Oct)

L’OmBré – Complimentary hair treatment worth €10 with every blow dry

Tector Menswear – Buy any item get the second 1/2 price

Thunders Bakery – Win 6 cupcakes! See in store for details

Tiger – Children’s colouring competition! 1st place wins a large hamper – goodie bags for runners-up

Tolteca – Free guacamole with every meal | Free bag of chips to every customer in costume

Tuthills – Win one of six €25 vouchers! See in store for details

Terms and conditions apply. See in store for details.

Close to the LUAS green line and numerous bus routes, The Swan is open 7 days, Monday to Sunday, including Bank Holidays, with parking in a secure underground car park.

For more information visit

We’re Retail Building of the Year!

Swan Rathmines (Castlewood)

The Swan, Rathmines has won ‘Building of the Year – Retail‘ category at the Building & Architect of the Year Awards 2018.

Over the past 18 months, significant investment has been made to The Swan, Rathmines including the new Castlewood Place annex featuring Fallon & Byrne and stunning outdoor dining terrace. This extension also includes four new street retail units with quality brand tenants Beautiful South, Expert Hardware & Natur House.

The Swan, Rathmines now boasts over 35 Food, Retail and Leisure brands including Omniplex Cinemas, Dunnes Stores, Carraig Donn, Leo Burdocks, Starbucks, and Dubray Books.


Welcome Benefit Cosmetics!


Hey gorgeous! Welcome to Benefit Cosmetics, the home of all things makeup and sass 😉 Benefit Cosmetics offers fast and fabulous beauty solutions, following the philosophy that if at first you don’t succeed, apply more lipstick! This unique PINK boutique will sprinkle delight your way and you will be sure to find something FABULOUS here. We believe that laughter is the best cosmetic so grin and wear it!

Benefit Cosmetics is now open in Swan Rathmines, pop in to say hello!


Fallon and Byrne!


Fallon and Byrne at The Swan Rathmines

Two-time winner of the Irish Times Best Food Shop award, Fallon & Byrne is now open in the Swan Centre! The food hall is an Aladdin’s cave of delicious delectables including fruit & veg, butcher & fish, cheese & charcuterie, coffee & cake, and the very best artisan grocery products and wine. ​There’s also a wide range of freshly prepared food available all day to enjoy in the dining area and terrace, or to take home – including pizza and pasta, gelato and crepes, deli and rotisserie.

L’OmBre Opening!

L'O log


L'O log

The Swan Rathmines are delighted to announce the opening of the fantastic new hair and beauty salon – L’Ombre!

Indulge and pamper your self with their extensive range of services that includes Professional hair styling and beauty treatments …
Escape to the world of tranquility and well being …
Their highly experienced stylists and Beauticians Valerie, Jade, Sandra, Glenn and Geraldine will be there to look after you.


Rathmines Sports!

Rathmines Sports

Rathmines Sports

The Swan Rathmines are delighted to announce that Rathmines Sports shop has now opened in the Centre!  It looks fantastic!  Well worth a visit!

Irish Times Article Dec 2015

Irish Times Article

Irish Times Article

Look what the Irish Times has to say about The Swan Rathmines, the refurb and all the new tenants!

New look Swan Centre in Rathmines expands its retail offering

The Swan Centre in Rathmines has secured 12 new tenants this year and is now more than 90 per cent let after a €2 million refurbishment programme.
Retailers at The Swan now include Tiger, Tuthills newsagents, Dowlings Butchers, Thunders home bakery and deli, David Cullen jewellers, Tolteca (burrito restaurant), The Art Of Coffee, Belamarine dry cleaners, EasyStream smart TV boxes, and Ireland’s first Chicago Gourmet Popcorn shop.
The Salvation Army has also taken up office space at the centre. A limited number of retail and restaurant units are available to let through agent Bannon.
The €2 million upgrade included modern store façades, ceramic tiling throughout, new sandstone entrance arches off Rathmines Road with automatic doors, and upgrades to the underground car park.
Anchor tenants Omniplex and Dunnes Stores have also invested heavily in their outlets at The Swan.
Last year, Omniplex opened a new €9 million multiplex cinema with eight screens at the centre. This is now one of the group’s most successful cinemas across its chain of 23 locations. Dunnes Stores also recently completed a full refurbishment and fit-out of its supermarket and homeware store. This is now the first of Dunnes’ new high-end concept stores.
The Swan Centre first opened in 1984 and has 51 retail and restaurant units over two floors and 16,000sq m (173,000sq ft) of space. Its primary retail frontage is to Lower Rathmines Road and there is also an underground car park with 327 car-parking spaces.
Paul Anderson, managing director of Swan owner Sawbridge Ltd, says the centre is “starting to spread its wings” following the opening of the new cinema and refurbishment programme. “The Swan, which is now almost fully let, remains the primary retail destination within Dublin 6,” he says.

Dowlings Butchers opens in the Swan

butcher 1

butcher 1

The Swan are proud to announce that Dowlings Butchers have opened their doors in the Centre!

Delicious, mouth watering beef, lamb, pork and chicken!

Pop in and see what they have to offer!